Tuesday, 20 December 2011

Initials from Alex and Ani


A while ago while browsing the net I found out about Alex and Ani brand, the idea is simple, Eco-friendly products that come from reused materials, expandable bangles, easy to wear, with a personal touch!

"Alex and Ani's mission is to design products that adorn the body, enlighten the mind, and empower the spirit. Alex and Ani's collections reflect a design aesthetic that celebrates each wearer's unique essence. Owner and designer Carolyn Rafaelian believes it is her life's work to inspire her customers to relish what is unique and authentic about themselves. Alex and Ani's artistry lies in drawing out the beauty that resides within."

In the website there are a lot of products huge variety, however the most catchy to me was the single bangle with letters on it, and of course I got my initials :}

I liked the +ve energy idea

"Alex and Ani embraces the power of positive energy as a core company belief.  We have made it our mission to share the benefits of positive energy through the unique beauty and symbolism of our products.  Inspired by the wisdom of ancient thinkers, Alex and Ani researched the most effective methods of infusing our products with the positive energy that ancients refer to as vital force."

Away from believes hanged with the symbols they include in their work, I think having something positive in your wrist or around you to see and let others see is good, and has a positive effect, on the eye and brain! like the love bracelets I have :}

So what is so positive about having your initials around your wrist? Good question!

This time it has to do with identity. You are first and last known your name, it remains, in people's minds, government records or places you have been in :) and your name is what you are defined with and distinguished among all the human beings around the world.

Alex and Ani biggest collection is in their website, and also can be found around the net in Nordstrom or even Amazon.

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